• Activities
  • Investment Analysis
  • Market Analysis
  • Business Development
    • Archirodon
    • Connexxions
    • Rams
  • Trade Development
• Sectors

 

Business Development

BEN provides services to develop the commercial presence of a service or product in areas that BEN can adequately cover with good referrals, knowledge and local presence.

BEN provides marketing support, strategy and sales assistance to promote products and services within its range of competences.

BEN helps foreign firms to enter the domestic market and domestic firms to enter foreign markets.

According to circumstances, BEN may act as Agent or Distributor for the concerned services and products.

A successful Business Development effort requires marketing support, information and insight analysis.

The objectives pursued by BEN services include:

• Increase capture rate and commercial penetration

• Reduce time to market and commercial costs

• Provide a rational basis for strategic marketing

BEN believes that it is mandatory to focus on customers and understand their needs properly in order to define a proper capture strategy. This requires information, homework professional support and close communications with customers.
In details:

Market Research

Identify and measure your market, identify your customers (see also Market Research)
 

Analysis of market positioning and development strategy

Know the customer, build the relationship, map buying criteria, evaluate competition, develop and implement action plans.
 

Introduction to potential customers

Identify key people and map decision making criteria. Develop the relationship.
 

Manage the qualification process

Define standards and qualification requirements. Obtain and assemble the required information, qualifications and tests.
Customize the relevant communication to the customer to get the product or service qualified.
 

Assistance in the tender process

Define the proper sales and marketing plan for the concerned product or service and then implement the relevant actions.
 

After sales assistance

Manage the relationship with the customer and the distribution network.
 

Distribution of products and services

BEN acts as an agent or distributor of products and services in certain market areas and segments where synergies with other activities can be displayed, to the benefit of the customers.

 

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