Market Analysis

Market research and analysis cover various areas in which BEN has specific knowledge and competence (e.g.: services, multi- utility and industrial components).

Every research is individually designed to address our Clients’ business needs.

The goal is to identify the right approach to an ever changing business world.

 

Market Research

Marketing Research is the systematic and objective process of generating information to aid in making marketing decisions. This process includes defining what information is required, designing the method for collecting it, managing and carrying out the collection of data, analyzing the results, and communicating the findings and their implications.

The concepts of Marketing can be summarized as follows:

  • to be Customer and market oriented

  • to stress long-run profitability rather than sales volume

  • to adopt cross-functional perspectives for the integration and coordination of marketing and other corporate functions.

Developing a marketing strategy involves four stages:

  • identify and evaluate opportunities

  • analyze market segments and select target markets

  • plan and implement a marketing mix that will satisfy customers' needs and meet the objectives of the organization

  • analyze marketing performance.

Marketing Research is needed when:

  • the time available for a managerial decision is short, and

  • the information available is inadequate for making the decision, and

  • the decision is of considerable importance, and

  • the value of the research information exceeds the cost of conducting the research.

Valuable information is characterized by the following elements:

  • Relevance

  • Quality

  • Timeliness

  • Completeness

  • Part of an integrated knowledge management system.

 

Approach to research and decision making

Decision making is the process of resolving a problem or choosing from alternative opportunities. The decision making process often faces a problem characterized by uncertainty or ambiguity. In such case Marketing Research is a valuable help to proceed. The conceivable Marketing Research approaches are:

  • Exploratory Research: is used to clarify the nature of ambiguous problems

  • Descriptive Research: is used to describe the characteristics of a given market

  • Causal Research: is used to identify cause-effect relationships between variables.

The stages of the research process are:

  • define the problem

  • design the research to be conducted

  • sample the market

  • gather data

  • process and analyze data

  • respond to the problem with conclusions and reports.

Accurate tailor made reports help us deal with the real concerns of deciding whether and how to pursue a market or an opportunity. This helps our Clients to save huge efforts and money expenditures, thus enabling you to check your business plan or marketing plan, thus focusing on those those opportunities that have higher chances of success.

The information we try and produce is a particularly valuable support for Business Development or Project Development activities performed by Investors and Banks.

 

Report preparation criteria

Tailor made reports are based on the analysis and interpretation of data collected from direct search, in-house databases, literature, published and unpublished information. Elementary pieces of information are gathered from databases, literature, direct search and analyzed by expert database tools to produce samples and statistics aimed at supporting decisions.

Formatted Reports

Standard and monographic reports are prepared on the basis of on own data bases that cover several countries and business segments.

Plant and project analysis

Existing and new investment projects are analyzed for several business segments and geographical areas

Investors and operators analysis

Investors, financing institutions, contractors, licensors, vendors and other key participants to projects are analyzed for several business segments.

Country Reference Guides and Surveys

Brief but complete reports tell you what you really need to know to invest or operate in a given country (political and economic outlook, directories, who is who, doing business, legal and fiscal matters, essential cost survey). Detailed local market and cost surveys are available on shelf for certain countries or business segments, or produced on commission.

Financing Opportunities

Update surveys of available financing sources and credit insurance instruments are available.

 

Feedback

If you are interested in our products and/or services and want to learn more, follow this link.