Trade Development

BEN provides customers with its competence and network in order to develop the commercial presence of a service or product in areas where BEN is present with good referrals and knowledge.

BEN helps foreign firms to enter our domestic market and our domestic firms to enter those foreign markets where BEN is present.

According to circumstances, BEN may act as Agent or Distributor for the concerned services and products.
 

How do we operate?

Suppose you are a US firm and you have a product or service that could be profitably sold abroad.

When you get in touch with us we collect basic information from you about the characteristics of such product and service, on the basis of a confidentiality agreement.

If the information we collect is encouraging, then we execute a marketing research and analysis of the concerned market. On the basis of such analysis we develop a basic marketing plan, whereby we analyze market size, competition, entry barriers and outline an action plan to develop sales as if we were your distributors.

The marketing plan, whose preparation is at our care and expenses, is presented to you and jointly discussed. If the plan is satisfactory, you may decide to appoint us as your distributors in Italy.

In which sectors?

We can tackle a quite wide variety of products and services, but we try and focus on those items where we have had positive previous experiences and on those that can develop synergies.

In which geographical areas?

We consider Italy, some countries of Europe, of Africa, of the Middle East and China as markets of our concern, since we have a quite comprehensive presence or experience in those areas.

We currently trade products and services from/to Italy, China, the Middle East and the US.

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