BEN assists industrial or financial promoters in the preparation or analysis of a Business Plan.

The Business Plan is a document that may be used either: internally, to enhance the understanding of a new venture, share its rationale and objectives, or externally, to discuss with partners or attract financing. 

The Business Plan typically addresses the following topics:

• Presentation of the project or new venture
• Reference market
• Description of the activity
• Competitive analysis
• Marketing plan
• Operating plan
• Financial plan
• SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis
• Action plan
• Risks
• Exit way.

Every aspect of the Business Plan is covered by original methodologies developed by BEN as a support and integration to the Employer's methodology.