The specialist area of Business Development comprises a number of techniques and responsibilities which aim at gaining new customers and at penetrating existing markets.

BEN supports its Client in these activities by providing competence, experience and specific knowledge in the covered areas and sectors.

BEN advises its Customers in performing the following tasks:

• assessment of marketing opportunities and target markets
• generating leads for possible sales
• drafting and implementing the strategic marketing plan
• follow-up sales activities
• pitch and presentation rehearsals
• formal proposal or presentation management and writing.