BEN assists its Clients in the preparation and implementation of the Marketing Plan for a given product or service, brand or product line.

The Marketing Plan details the necessary actions to achieve certain marketing objectives, covering a a time span of one or more years.

A Marketing Plan, that may be part of an overall Business Plan, needs to be based on a solid marketing strategy .

To be most effective, the plan has to be issued  as a formal document, to be updated periodically with the contribution of all those involved. The Marketing Plan is an interactive process that moves from the general to the specific, i.e. from the overall objectives of the company down to the individual action plan.