Land Economy and Traffic

When it comes to analyzing an infrastructure project, it is very important to characterize and measure the features of the local economic environment that should accept the new investment.

The analysis typically covers the following aspects:

  • resident population

  • non resident population

  • tourist presence

  • road traffic

  • presence of similar outlets in the territory

  • market prices of the real estate

Data gathering and analysis is made with the aid of our Expert Systems

Industrial or infrastructure projects have an impact on or are influenced by the land economy and traffic. Many infrastructure or real estate projects rely on the land economy and on existing traffic as a source of business. This aspect is particularly important for toll roads, hotels, malls, outlets, and other retail businesses.

While analyzing the feasibility of these projects, BEN focuses on land economy and traffic in order to check all the aspects of the Business Plan against the following items:

  • reach time for resident population and tourists (customer area definition)

  • break-even parameters (no. of visitors an customers vs. price level)

  • benchmark of operating parameters vs. competitors in the area

  • benchmark of operating parameters vs. comparable businesses

  • determination of traffic in the area (normal and peak) before the business is set up

  • forecast of traffic in the area (normal and peak) after the business is set up

  • access and parking requirements

  • analysis of traffic within the parking areas and in the interconnections with the road system in the area

The traffic analysis is made with the aid of BEN Expert Systems (RetEx for traffic and outlet analysis and IMA for the analysis of break-even parameters of the competition).

 

Sample of isochronous reach of residents and tourists.