BEN helps foreign firms to enter the its domestic market and domestic firms to enter foreign markets that BEN covers with good referrals, knowledge and local presence. BEN's assistance includes the following tasks:
market analysis and assessment of entry barriers
competitive analysis
marketing plan
prequalification
search of partners
development of contacts
preparation of commercial bids
negotiation
contract administration
The concerned projects concern:
works, plant, equipment and machinery
industrial specialties
chemical and mining products
The area of concern include several countries in Europe, America, North Africa, Middle East and Asia.
The need
Acquire new customers and operate in new markets is of vital importance for every company.
Our approach
Our approach to every business development task is based on Marketing and Business Development methodologies that have been successfully tested on international basis for complex services and industrial goods. Orientation to the customer is the inspiring principle for all actions:
Know your client
Communicate and build the relationship
Map buying and decision criteria
Evaluate competitors
Establish capture strategy
Develop and implement action plans
Manage ongoing relationship
